How we tapped into Luka Doncic’s national pride to convince him to sign a massive contract extension.
The campaign picked up steam…a lot of it. People all over twitter started using the #da77as hashtag whenever they saw a piece of our campaign, or just wanted to mention the mavs.
Even luka doncic himself posted this on his instagram:
our only measure of success was to “Make sure luka signed an extension”,
and luka did just that. signing the largest guaranteed rookie contract extension in nba history.
