scotch blue tape
spec project
PAINTER’S TAPE IS USED FOR THOSE FINE LINES THAT ARE IMPOSSIBLE TO DO BY HAND.
FOR THIS CAMPAIGN WE DRAMATIZED THE IMPORTANCE OF PRECISION, BY SHOWING THE FINE LINE BETWEEN THESE TWO DOPPELGANGERS.
NOTE: THESE ARE BEFORE AND AFTER VISUALS OF 1 PRINT AD. LEFT IS BEFORE PEELING OFF THE INTERACTIVE TAPE AND THE RIGHT IS AFTER.