Toyota Supra

Toyota supra

Gone in 2002, reborn in 2019.

The reveal of the legendary 2020 Toyota Supra.

Original airdate Super Bowl 2019.

awards:

FIRST PLACE NYF ADVERTISING AWARD

4 NYF ADVERTISING AWARD SHORTLISTS

1 AICP SHORTLIST

“NO MORE BORING CARS!”

- Akio Toyoda, President of Toyota Motor Corporation

In 2019, Toyota released the most exciting car they’ve ever made: The new GR Supra.

This is how we launched the return of the legend.

We set two goals. Supra is an iconic name that shines a bright light on Toyota and we wanted everyone to know it’s back. We also wanted to speak to the drivers who actually buy the vehicle in their own language.

Super Bowl Sunday was the perfect stage for our goal. “Pinball Wizard” by The Who rang out as Supra deftly maneuvered the challenges of a shipyard-sized pinball machine — a nod to the 1980s, when pinball machines were just as popular and iconic as Supra.

radio: National campaign that touts the unique and beautiful sounds of the supra engine.

visualizing your moves and executing them perfectly is a feeling that’s unmatched.

we tried to capture this exact feeling in the following radio spots.

Activation: Created a physical pinball machine themed to match the commercial.

traveling across america to be played by nascar fans at multiple races.

custom outdoor board for the toyota center in houston

wall design at the detroit auto show reveal of the new toyota supra.

CW: Emily Aberg